Another one up for crypto, NBA signs another partnership with a major crypto company.
Coinbase and the National Basketball Association (NBA) are teaming up on a multi-year partnership, the publicly traded crypto exchange said Tuesday.
The deal extends to the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.
It’s another step into the crypto universe for the North American basketball league. A partnership deal with Dapper Labs on NBA Top Shot kicked off non-fungible token (NFT) mania earlier this year.
The NBA’s tie-up with Coinbase is reminiscent of Major League Baseball (MLB) inking a deal with crypto exchange FTX that went live in July.
A Coinbase spokesman said the exchange isn’t commenting beyond what’s in the release.
The news comes just a week after Coinbase announced the release of its own NFT marketplace, which currently has more than two million users on its waitlist.
